Websites for breeders, boarding barns, trainers and equine vets in the horse capital of the world — built around how horse businesses actually sell, and priced where you can see it.
Published starting price
Backed by Salterra
No lock-in
Equine and horse-farm website design in Lexington, KY is its own discipline. A breeding operation sells on pedigree and produce records; a boarding barn sells on facilities and trust; a trainer sells on results. Lexington Web Design Co builds custom equine websites that present each the way a serious horse buyer expects — pedigrees, sales-barn history, and photography that shows the horse, not a stock template with a logo dropped on top.
We build here, in the Bluegrass, minutes from Keeneland and the farms that made this the horse capital of the world. That local context is the moat: we speak the language of stallion seasons, sales prep, boarding contracts and show schedules, and we pair it with agency-grade design and SEO — backed by fifteen years of Salterra, at honest prices you can read before you ever pick up the phone.
Whether you stand stallions, board and train, teach lessons, sell tack, or practice equine veterinary medicine, your website should read as if it was built by someone who understands the business of horses. That is exactly what we build.
Every equine build includes the pieces breeders, barns and trainers actually use to sell and book.
Stud fee, book status, pedigree, produce record, conformation photos and an inquiry form — the pages breeders come to read before they breed.
Board levels, availability, lesson and clinic scheduling and inquiry capture, so clients reach you without endless phone tag.
High-resolution, mobile galleries that show conformation and movement, filterable by horse, discipline or sale.
Clean, readable pedigree and sales-history layouts that build a buyer's confidence at a glance.
Fast on a phone at the barn, the sale or the show, where your buyers and clients actually look.
Your farm's site, domain and content are yours outright — no lock-in, ever.
For a breeding operation, the stallion roster is the storefront. We build stallion pages that lead with what a mare owner needs to decide: the fee, book status, a clean pedigree, a produce record, and conformation photography that does the horse justice. Each page ends with an inquiry path so a serious prospect can start the conversation immediately.
For service operations, the same clarity applies to boarding levels, training programs and lesson offerings — laid out so a prospective client understands exactly what you offer and how to begin.
Nobody buys, breeds to, or boards with a horse operation they cannot see. We design galleries around your photography and video — full-bleed, high-resolution, and fast even on barn wifi — so conformation, movement and facilities come through the way they do in person.
Galleries are filterable by horse, discipline or sale, and built to be updated easily, because the sale barn changes and your website should keep up without a developer.
We learn your business, your customers and your goals, and agree on a clear scope and price before any work starts.
We study what already ranks in your field and map the pages, keywords and structure your site needs to compete.
We design around your brand and build it on clean, fast WordPress you can actually edit yourself.
We ship it, hand you the keys, and you own everything — with optional care plans if you want us to keep it humming.
National web firms sell an equestrian veneer. We offer something more useful: we are actually here, in the Bluegrass, and we build with the real context of Keeneland, the sales calendar and the farms around us. We do not cosplay horse people — we build excellent websites for them, and we know the terms, the seasons and the buyers well enough to get the pages right.
That local fluency, paired with fifteen years of Salterra’s hard-won craft, is why an equine site from us reads as if it was built by someone who has driven past your farm — because we have.
Lexington Web Design Co is the local practice of Salterra Web Services (est. 2011). The pedigree is real, the pricing is transparent, and the work is done by people who have shipped premium sites a thousand times.
Our published pricing applies across industries: $499 for up to 15 pages, $999 for 16 to 50, and $1,499 for 51-plus pages — ideal for a farm standing multiple stallions or offering many services. You see the number before you commit.
Yes. Stallion pages with fee, book status, pedigree and produce records, plus clean sales-history layouts, are a core part of what we build for breeding operations.
Yes. We build inquiry and scheduling flows for boarding availability, lessons and clinics, so clients can reach you without endless phone tag.
Absolutely. Every site is built on WordPress so you or your team can add horses, update galleries and change status without touching code.
Yes — we serve horse operations across the Bluegrass, from Lexington and Versailles to Paris, Georgetown and the wider region.
Every page is SEO-researched against what already ranks for equine searches in your market, so your site is built to be found by the buyers and clients who matter, not just seen.
Tell us about your farm and we’ll come back with a plan and a real price. Published pricing starts at $499.